Our Approach

our_processOur number one priority is to connect you and your story with the jury, judge or arbitration panel. Drawing on our almost two decades of national television and educational media experience, we pioneered a process called Visual Litigation Strategy™, a method that synthesizes cognitive research and information design best practices.

For the past 15 years we’ve been using Visual Litigation Strategy™ with great success in courtrooms. It has substantiated time and again the research that most of us learn better through our eyes than our ears. It’s the principal upon which Clear Case Legal was founded.

Our process is simple

1. Understand
It starts by sitting down and listening to you tell your case story, along with the facts, arguments and not-so-pleasant weaknesses you perceive in your case.

We read the documents you feel are most relevant to your case.

We ask questions that include focusing on your venue and your jury profile. Because knowing your audience is a prerequisite for reaching them.

2. Analyze
Visual Litigation Strategy™ – Part 1
All stories have cognitive buttons that trigger emotional responses in your audience, your jury. Research offers behavioral insight as to how each of us subconsciously filters information through our personal background stories.

We do not pretend to be Jury Consultants as some graphic firms do these days, but we do work with the best in the country. Along with your team and the Jury Consultant, we look for universal psychological prompts in your story, so that jurors will understand, believe and feel your arguments.

Then employing our own extensive background in cognitive audience behavior and educational media studies, we confer with you regarding the key themes we recommend be developed.

3. Develop
Visual Litigation Strategy™ – Part 2
Once the themes have been agreed upon, we assist you in honing your key arguments and themes into an emotional storyline that will play out —as any good story will— over the course of your trial, to keep your jury engaged.

Often this means simplifying your presentation, weeding out the extraneous elements that blur the jury’s ability to retain your strongest arguments.

4. Design
Visual Litigation Strategy™ – Part 3
Now we are ready to recommend and design specific demonstratives for the specific phases of your trial or hearing.

With your on-going approval, we produce graphics and expert witness tools using the methodology that we developed as media professionals —perceptual filters such as content and theme analysis, information design, and adult learning techniques, and employing storytelling techniques such as analogy and metaphor, keeping in mind that facts alone do not speak to jurors. Emotions do.

5. Present
Your demonstratives —ranging from graphs to 3-D animation to interactive tools— are ready to be tested in focus group or mock trial or to be presented in court.

We offer the courtroom technology and seasoned Trial Technicians to run your presentation seamlessly.

By the time you are ready for trial, we have systematically synthesized and crystallized your arguments into clear, persuasive and memorable visuals designed to engage, educate and embed your arguments —to hold your jury’s attention from opening to closing argument and into deliberation.

In this age of cost containment, strong, strategic graphics help the judge understand the intricacies of your arguments and you send a clear message to opposing counsel that you are ready and able to present your case, which may also support your settlement objectives.

We stand with you all the way. When you engage Clear Case Legal, you have our team’s personal and professional commitment to work tirelessly to bring you success.